AI that ships, not AI that presents. Tools I use every day, honest model comparisons and what actually works inside Latin American companies.
14 articles
September: 24 WordPress sites, 156 components updated, 52 held back on purpose and 1 real regression among 20 alerts. Method and rules.
Gemini 2.5 retires from Vertex AI on 20 October 2026. Official dates, our real call inventory and a migration checklist you can run this week.
Original measurement of 126 real leads: paid Meta ads brought 37 at $2,679 each, ChatGPT brought 12 at zero media cost. Method, numbers and honest limits.
What GEO (Generative Engine Optimization) is, how it differs from SEO, and concrete steps to get recommended by ChatGPT, Gemini and Perplexity.
The 18 AI tools I actually use every day, what each one is for, which I would drop first, and what I recommend to someone starting from zero.
Which business processes to automate with AI first, real implementation costs, common mistakes, and how to start without a large technical team.
I run all three in production with clients. Here is what each one is good for, where each has failed me, and how I decide on a real project.
What RAG is and why it is the most valuable AI technology for companies with their own data. Real cases in Colombia.
How to use Claude for digital marketing: the mental model, 50 prompts I use with clients organized by task, real cases and the mistakes to avoid.
What AI genuinely changes in competitor analysis, which tools I use, what it cannot do, and how to set up monitoring that does not eat your week.
Which marketing tasks to hand to generative AI, which not to, how to avoid generic content, and what Law 1581 requires when personalising.
What to ask before paying for an AI diploma, how to tell serious training from a fashionable course, and who it is not for.
How to choose AI consultants and experts in Medellín: who has systems in production, what to ask before hiring and what to expect on cost.
AI and workplace productivity in Colombia 2026: how it is changing the way companies work, and what to prepare for.