Blog topic

Strategy and the future

Where we are and where this is going. Dated positions on digital transformation, AI and work, and the source of my keynotes.

9 articles

From Funnel to Conversation: AI in Marketing

From Funnel to Conversation: AI in Marketing

Why the classic funnel is dying and how conversational AI turns marketing and sales into real-time conversations at scale, without breaking your team.

Why AI Projects Fail in Small Businesses

Why AI Projects Fail in Small Businesses

Why AI projects fail in small and midsize businesses: the non-technical reasons that sink WhatsApp automation, and how to avoid each one.

Digital Marketing and AI Speaker for Events

Digital Marketing and AI Speaker for Events

For event organizers: how to find and evaluate a digital marketing and AI speaker for corporate audiences, keynotes, workshops, and executive events in Latin America.

Digital Marketing Trends 2026

Digital Marketing Trends 2026

The digital marketing trends that really matter in 2026: generative AI, autonomous agents, AI search and the end of volume SEO. Updated May 2026.

Digital Transformation Roadmap for Colombia

Digital Transformation Roadmap for Colombia

Develop a digital transformation roadmap for your company in Colombia. Carlos Betancur Gálvez guides you to innovate and grow. Start today!

AI Keynote Speaker in Medellín, Colombia

AI Keynote Speaker in Medellín, Colombia

Looking for an AI Keynote Speaker in Medellín, Colombia? Carlos Betancur Gálvez offers transformative talks. Contact me today!

Implement Digital Culture in Colombian Companies

Implement Digital Culture in Colombian Companies

Learn how to implement digital culture in Colombian companies, beyond technology. Discover how Carlos Betancur Gálvez guides you to success. Transform your business today!

What Should the Best Digital Marketing Speaker Have?

What Should the Best Digital Marketing Speaker Have?

Carlos Betancur Gálvez, with over 200 conferences, explains what the best digital marketing speaker should have.

Minimize Turnover in Digital Marketing Teams

Minimize Turnover in Digital Marketing Teams

Learn the strategies I have applied to minimize staff turnover in the digital marketing team I lead at BTODigital.