AI will not take your job. Someone who knows how to use it will
The line gets repeated at every conference and is almost always misread. What I have actually seen inside Latin American companies, and what to do.
From Funnel to Conversation: AI in Marketing
Why the classic funnel is dying and how conversational AI turns marketing and sales into real-time conversations at scale, without breaking your team.
Why AI Projects Fail in Small Businesses
Why AI projects fail in small and midsize businesses: the non-technical reasons that sink WhatsApp automation, and how to avoid each one.
AI conference topics that actually work inside a company
Which topic to pick for which audience, what format suits each event, what to ask before booking, and the signs a speaker is only repeating headlines.
Digital marketing trends for 2026: the seven that matter
The seven trends I am already running into on real projects, what each means in practice, and which ones you can safely ignore this year.
Digital transformation: the roadmap that actually gets executed
Why most digital transformation plans fail in Colombian companies and how to build one in phases that the team can sustain.
AI Keynote Speaker in Medellín, Colombia
Carlos Betancur Gálvez, AI keynote speaker in Medellín, Colombia: topics, formats and events. More than 200 talks and 4,500 attendees.
Digital culture: why your team does not use what you bought
Tools do not fail because they are bad, they fail because nobody changed how they work. How to get real adoption in a Colombian company.
What Should the Best Digital Marketing Speaker Have?
Carlos Betancur Gálvez, with over 200 conferences, explains what the best digital marketing speaker should have.
Marketing team turnover: why people leave and what stops it
The real reasons marketing people leave, what replacing them costs, and the four things that actually reduce turnover in a Colombian company.