Last updated: October 5, 2026. The Spanish version (Política de tratamiento de datos) is the legally binding text.
The data controller is Sociedad de Profesionales Expertos SPE S.A.S., tax ID (NIT) 900.894.344-9, a company based in Medellín, Antioquia (Colombia), which operates commercially as btodigital and runs carlosbetancur.co.
Only what you voluntarily provide in the site's forms: name, email address and, if you choose to share them, phone number (WhatsApp) and professional specialty. Phone and specialty are optional and never a condition for receiving any material.
The website also records technical data such as IP address, browser and referring page, along with the identifiers of the measurement cookies described below.
We do not collect sensitive data (such as health information, ethnic origin, political or religious views, or biometric data) or data from children or adolescents. If we ever asked for sensitive data, answering would always be optional.
We do not sell or hand over your data to third parties for them to contact you on their own.
When you submit a form on this site, after being informed that your data will be handled under this policy, you give your prior, express and informed consent to receive the material you requested and for the other purposes described here, including contact by email, WhatsApp and phone. On the book forms you do so by checking the box to accept this policy. We keep a record of each submission (date, page, data provided and box checked) as proof of that consent.
Only with service providers acting on our instructions: the CRM where we store contacts (Clientify), the infrastructure that runs the site (Google Cloud), email delivery services, and the advertising and measurement platforms (Meta and Google) that receive encrypted data to attribute campaigns. Some of these providers are located outside Colombia; by accepting this policy you authorize the international transfer of your data for these purposes.
The site uses the Meta pixel and Google Analytics. When you submit a form, we send Meta an encrypted version of your email, and of your phone if you provided it, to attribute the conversion to the right campaign. Meta does not receive this data in plain text and cannot reconstruct it. You can block these cookies in your browser settings.
As the owner of your data, you may at any time and free of charge:
Requests and complaints are handled by the management of Sociedad de Profesionales Expertos SPE S.A.S. Write to cbetancur@btodigital.com with your name, ID document, the right you want to exercise and a way to reply to you.
Before going to the Superintendence of Industry and Commerce, you must first submit your inquiry or complaint to us.
For as long as the purpose remains valid and you have not withdrawn your consent. If you request deletion, we remove your data from our active databases and ask the providers that hold it to delete it.
This policy has been in force since September 12, 2026. If we make a substantial change we will publish it here with a new update date, and if it affects the purpose of the processing we will let you know before applying it.