20+ years helping businesses in Colombia and Latin America grow with SEO, content strategy, paid media and AI-powered automation.
5.0 on Google · 141 reviews
A digital marketing consultant is a specialist who defines the strategy for a business to grow online and directs the tactics that make it happen: SEO, advertising on Google and social media, content, AI automation and analytics. Unlike an agency that sells fixed packages, a good consultant starts from your business goals, prioritizes what generates the most return, and measures every dollar invested.
What to look for before hiring one:
Long-term organic positioning. Technical audits, keyword research and content architecture to dominate Google search results.
Editorial strategy that attracts, converts and retains. Articles, newsletters and content designed for SEO and conversion.
Google Ads, Meta Ads and LinkedIn Ads with real ROI in mind. Zero budget waste.
Automation with Claude, intelligent content generation and data analysis to scale without scaling your team.
Google Analytics 4, Search Console and custom dashboards to make data-driven decisions.
Diagnosis, roadmap and strategic support. From daily tactics to a 12-month vision.
Four phases. Each one ends with a deliverable, and you can stop at any of them if you don't see value.
A free 30-minute conversation to understand the business. If we continue, I review your analytics, website, paid media and competitors, and tell you what is holding growth back.
Priorities ordered by return, measurable goals (leads, sales, cost per customer) and what to stop doing. A short, concrete plan is worth more than an 80-slide strategy.
Done by your team with my guidance or by the btodigital team. I oversee the strategy and the decisions that move results.
A dashboard with business metrics and a meeting to decide what to adjust. No vanity metrics.
Shall we start with the diagnosis?A free 30-minute call to understand your business and tell you what is holding growth back.
Message me on WhatsAppAdvised from Medellín across Colombia and Latin America, from small businesses to multinationals.
I teach at UPB and Universidad EIA. Two master's degrees from Universidad Carlos III de Madrid and an Executive MBA from EAE Barcelona.
Marketing Digital: Estrategias para la revolución de los negocios and El Arte de Tener Pacientes, free PDFs in Spanish.
Such as Quirurgil, where 73% of the billable base missing from the CRM came back into the system. More cases in the btodigital portfolio (Spanish).
How much does it cost? It depends on the scope and is quoted after the assessment. For market references, read the article on how to choose a digital marketing consultant.
What clients, students and event organizers say after working with me.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing.
Let's talk for 30 minutes and I'll give you an honest diagnosis of what your business needs to grow online.
It depends on the scope: a few hours a month of strategic guidance is not the same as a comprehensive project with execution. It is quoted after the free 30-minute assessment, with clear goals and return measured from the first month.
A digital marketing consultant designs and implements strategies to grow your business online. This includes SEO, Google and Meta advertising, content strategy, AI automation and data analytics. The goal is to increase visibility, generate qualified leads and improve return on investment.
Paid media results (Google Ads, Meta Ads) can be seen within 2–4 weeks. Organic SEO typically requires 3–6 months to show significant impact. A comprehensive strategy combines both: quick wins through paid advertising while organic positioning matures.
Yes. While my base is in Medellín, Colombia, I work with businesses throughout Latin America and with international companies looking to enter or expand in the Latin American market. I work fully remote and consult in both Spanish and English.
A consultant who integrates AI (specifically Claude by Anthropic) can produce more content, analyze data faster and automate repetitive tasks without scaling the team. With Claude, the AI model from Anthropic, I build workflows to produce, review and measure content and campaigns with the same team. Strategy and judgment stay human; AI removes the repetitive work.
Consulting decides what to do and in what order, and measures whether it worked; an agency executes. I do the consulting and, when execution is needed, the btodigital team (my agency) or your own team with my guidance handles it. That way you do not pay for a closed package of tactics you may not need.
With businesses of every size: from entrepreneurs and small Colombian companies to multinationals operating in Latin America. The strategy adapts to the budget and the goals. What matters is being clear about who you sell to and what result you want.