Consulting · Artificial Intelligence · Medellín, Colombia

Artificial Intelligence Consultant.

I advise companies in Colombia, Ecuador, Peru and Central America that want to put artificial intelligence to work in their operations: what to do first, with which tool, and how to measure whether it worked.
I'm Carlos Betancur Gálvez, founder of btodigital and a professor at UPB and Universidad EIA. I don't start from a model: I pick the one that fits your case.

Free 30-minute assessment How the consulting works →

5.0 on Google · 141 reviews

Carlos Betancur Gálvez, artificial intelligence consultant based in Medellín, Colombia

20+years of experience

500+companies advised

30 minfree initial assessment

In short

Carlos Betancur Gálvez, artificial intelligence consultant.

Carlos Betancur Gálvez is an artificial intelligence consultant based in Medellín, Colombia. He advises mid-sized companies, executive teams, boards of directors, and marketing and sales teams that want to use artificial intelligence in their operations with measurable results. He works in four phases: assessment, proof of concept, production implementation and continuous improvement, and every project is quoted after the assessment. He is model-neutral: he chooses between Claude, ChatGPT, Gemini or open models based on each company's problem, costs and data. From Medellín he works with companies in Colombia, Ecuador, Peru and Central America, remotely and on site. He is the founder and CEO of btodigital, a digital marketing and artificial intelligence agency, and with his team he builds what he recommends: AI agents, automations and internal platforms. He brings more than 20 years of experience and more than 500 companies advised across 11 countries, and he teaches at Universidad Pontificia Bolivariana and Universidad EIA.

The job

What does an artificial intelligence consultant do?

An artificial intelligence consultant helps a company decide where AI delivers a result and where it doesn't, and stays with it until the solution runs on the business's real data and systems. The work doesn't start with the tool: it starts with the process that hurts, what it costs to leave it as it is, and the number that should move.

In practice, this is what I do:

Find the use cases worth pursuing and rule out the ones that aren't.
Choose the model and the architecture based on the problem, the cost and how sensitive the data is.
Design AI agents, automations and assistants connected to the company's CRM, ERP and documents.
Take the proof of concept to production, with metrics, security and an internal owner.
Train leadership and the team so the solution doesn't depend on me.

I work with the tools that are running in production today: Claude, ChatGPT, Gemini and open models, almost always in combination. If your company has already decided to implement Claude, that specialty has its own page: Claude (Anthropic) consulting and implementation →

How I work

What is an artificial intelligence consulting engagement with me like?

Four phases, with measurable deliverables and the option to stop at any of them if reality doesn't match expectations. Every project is quoted by scope, after the assessment.

Assessment

1 week

I interview leadership and the team, identify the real problem (not the symptom) and assess whether artificial intelligence is the right solution or whether there's a simpler fix. I deliver a document with three possible paths: ambitious, balanced and conservative. If you decide not to move forward, the assessment is yours to keep.

Proof of concept

2 to 3 weeks

My team and I build a working, scoped version, test it with a pilot group, and measure quality, cost and adoption. This is where ideas that don't work get dropped quickly, before anyone spends months on something nobody will use.

Production implementation

4 to 6 weeks

We take the pilot to a stable system: integration with the company's systems, access controls, alerts, error handling and predictable costs. Everything is documented so your team can maintain it and grow it.

Continuous improvement

Monthly or quarterly

Artificial intelligence isn't a project that ends: it's a system you tune. We review metrics, adjust instructions and costs, and add capabilities. It can be a monthly engagement or one-off sessions. You set the pace.

The first step is a conversation.A free 30-minute session over video call or WhatsApp.

Book the assessment

Who it's for

Who is this artificial intelligence consulting for?

For the people who have to make decisions about AI and answer for the result. Scope follows the problem, not the size of the company.

Mid-sized companies

They have processes that already hurt and no AI team of their own. We start with one scoped case and a proof of concept, before committing a large budget.

Executive teams

They need to decide what to do first, how much to invest and how to measure it. I give them priorities and numbers, without the jargon. AI for executives and boards →

Boards of directors

They ask about risk, data and AI governance. I prepare sessions on what the board should decide now and what is better left to wait. Sessions for boards of directors →

Marketing and sales teams

This is where I have the longest track record: more than 20 years in digital marketing. Agents that answer and qualify, sales funnel analysis, and plain-language queries over the CRM.

Where

AI consulting in Colombia, Ecuador, Peru and Central America

Carlos Betancur Gálvez provides artificial intelligence consulting from Medellín, Colombia, for companies in Colombia, Ecuador, Peru and Central America: Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua and Panama. The work is done remotely (assessment, working sessions and follow-up over video call) and on site when the project calls for it, for example a workshop with the executive team or a session with the board.

He is based in Medellín and travels from there; visits are scheduled around the project calendar and travel. The whole region works in Spanish and on Colombian time or one hour apart, so meetings fit into a normal working day in any of these countries. Projects can also run in English.

As a speaker he has given talks in nine countries: Honduras, Colombia, Spain, Ecuador, Costa Rica, Aruba, Bonaire, Curaçao and Chile. If you are looking for a talk for an event, see the AI keynote speaker page or, for events in the region, the AI keynote speaker in Central America page →

In production

One case with a name and numbers: Quirurgil.

A Colombian medical equipment company. We built it with the btodigital team and it is running right now.

Public case · Quirurgil (medical equipment, Colombia)

Internal platform with CRM, field service and an AI quoting tool

The problem: commercial and technical information was split across Salesforce, the Ofima ERP and spreadsheets.

What we built: a custom platform with CRM, installed base, field service and an AI quoting tool, synced with those systems. We built it with Claude Code on Google Cloud: 249 code deliveries between May and August 2026.

Result: 73% of the billable base, which was missing from the CRM, came back into the system; 673 duplicate accounts resolved against the ERP; 1,308 preventive maintenance orders generated automatically across 568 devices, previously done by hand. See the full case at btodigital (Spanish) →

There are more projects, presented by industry and under NDA, on the Claude implementation page.

Who to work with

Independent consultant, consulting firm or agency?

It depends on what you need to solve. All three are useful, for different things.

Independent consultant

One person who assesses, decides with you and answers for the judgment. Useful when you need clarity and priorities before building, or a second opinion on what you are being offered.

Consulting firm

Large teams, methodology and corporate scope. A fit for multi-year transformations and for organizations that need that backing, with larger budgets and longer timelines.

Agency or implementation team

A team that builds and maintains the solution: development, integrations and support. It is what you need when the project calls for hands as well as judgment.

In my case two of them come together: I handle the advisory work and the architecture myself, and when something has to be built, we implement it with the team at btodigital, my agency.

Frequently asked questions

What I get asked most about AI consulting.

How much does artificial intelligence consulting cost?

I don’t publish rates because every project is quoted by scope, after the assessment. The first 30-minute conversation is free, and it tells you whether your case makes sense for artificial intelligence and what order of magnitude the investment would be.

How is this different from your Claude consulting page?

This page covers artificial intelligence consulting in general: what to do, with which tool and in what order, without starting from a model. The Claude consulting page is for companies that have already decided to implement Claude (Anthropic) and want to see the cases, the architecture and the process with that technology.

Which artificial intelligence tools do you work with?

The ones running in production today: Claude, ChatGPT, Gemini and open models. The choice depends on the problem, the cost and how sensitive the data is, and many solutions combine several models. The recommendation comes out of the assessment, not out of a brand preference.

Do you work with companies in Ecuador, Peru and Central America?

Yes. I am based in Medellín, Colombia, and the consulting is delivered remotely for companies in Ecuador, Peru, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua and Panama, in Spanish or English. When a project calls for it, I travel for workshops or on-site sessions, scheduled around the project calendar and travel.

Do you advise executives and boards, or only technical teams?

All three. With executive teams and boards the work is about decisions: priorities, risk, investment and how to measure. With business and technology teams it is about design and execution. You don’t need an in-house technical team to get started.

How long does an artificial intelligence consulting engagement take?

The assessment takes one week. A proof of concept takes two to three weeks, and a production-ready implementation takes four to six. After that comes continuous improvement, monthly or quarterly, depending on what the company needs.

Do you work alone or with a team?

I handle the advisory work and the architecture myself. When something has to be built, we build it with the team at btodigital, my agency: developers, designers and data specialists, depending on the scope of the project.