Digital Marketing Medical Marketing AI · Claude Blog Books
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Press & Appearances

Where I've
been
featured.

Media features, podcast interviews and conference talks on digital marketing, medical marketing and AI with Claude.

In the media

Articles & quotes

Merca 2.0

LATAM Market Makers 2021: Top 20 Digital Marketing Leaders in Latin America

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Blogs Portafolio

Carlos Betancur, of BTO, among the best in Digital Marketing in Latin America

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Blogs Portafolio

Watch out for these e-commerce and digital transformation trends

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Blogs Portafolio

Content marketing guide for businesses (Golden Star Award to BTODigital)

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IFM Noticias

(Opinion) Marketing & E-commerce Trends for 2025

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IFM Noticias

(Opinion) Being an entrepreneur in Colombia: only for kamikazes?

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IFM Noticias

TEMU: the shopping app you should not install on your phone

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IFM Noticias

New WhatsApp features that will make life easier

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RD Station

How BTODigital grew sales by 400% with RD Station

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Speaking

Conferences & talks

📍 Medellín, Colombia

Creator & Speaker — LATAM Digital Agencies Summit

Digital Agency Summit Colombia 2025

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📍 San José, Costa Rica

Invited Speaker — SiteGround

SiteGround Digital Day Costa Rica

📍 Virtual, International

Digital Opportunities in the New Normal

Conference with Neil Patel

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📍 Virtual, Colombia

Digital Marketing to Increase Sales

BTODigital Live

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📍 Orlando, United States

Speaker — International Association of Amusement Parks and Attractions

IAAPA

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Teaching

Universities

Pontifical Bolivarian University (UPB)

Digital Marketing & Analytics · Inbound Marketing course with RD Station

2014–present

EIA University

Creator of the Digital Marketing, AI & Analytics Diploma · Applied AI for Business

2018–present