Keynotes & Workshops
Digital
Marketing
Speaker.
200+ talks, 4,500+ attendees and 12 years bringing digital strategy, AI and transformation to the stage.
200+ talks, 4,500+ attendees and 12 years bringing digital strategy, AI and transformation to the stage.
SEO, paid media, content and inbound marketing. Actionable frameworks your team can apply from day one to grow on Google and social media.
From WhatsApp agents to RAG systems connected to real CRM data (HubSpot, Klaviyo, Shopify, WordPress) — live production cases, not slides.
From building an online store to optimizing logistics and checkout. Strategies to sell more on marketplaces and owned channels.
How to rank on Google sustainably. Keyword research, content architecture and technical SEO explained without unnecessary jargon.
TikTok, Instagram, LinkedIn and YouTube: what to post, when and for whom. Content strategy that turns followers into real customers.
How to attract patients on Google, manage online reputation and build a strong personal brand as a doctor or health institution.
University professor of digital marketing at Universidad Pontificia Bolivariana (UPB) and Universidad EIA. Author of Marketing Digital: estrategias para la revolución de los negocios.
Let's talk about the event, the audience and the goal. I'll design a custom talk that leaves a lasting mark.
Carlos covers digital marketing strategy, AI applied to business (including RAG systems connected to CRM data), e-commerce and digital transformation, SEO and web positioning, social media and content strategy, and marketing for the healthcare sector. Every talk is customized for the audience and event.
The process starts with a WhatsApp conversation to understand the event, audience and objectives. Carlos reviews the proposal and prepares a customized talk. Events can be in-person in Colombia or virtual for any audience worldwide.
Formats range from 45-minute keynotes to half-day or full-day workshops. Panel discussions and roundtable formats are also available. Duration is defined based on event needs and the depth of engagement required by the audience.
Yes. Carlos has delivered talks across major Colombian cities and virtual events reaching audiences in Latin America and the United States.
Carlos combines 12 years of university teaching at UPB and EIA, hands-on experience as founder and CEO of btodigital, and authorship of a digital marketing book with over 1,000 copies sold. He brings real campaigns and AI production projects to the stage, not just theory.