Consultant in AI with Claude, digital marketing and medical marketing.
Founder of btodigital. University professor. Author.
I am a consultant in artificial intelligence with Claude (Anthropic), digital marketing and medical marketing. For over 15 years I have been helping businesses and healthcare professionals in Colombia, Mexico, Central America, the Andean region, the United States and other Latin American markets grow with strategy, data and technology. To avoid confusion: this profile belongs to Carlos Betancur Gálvez, digital marketing and AI consultant and founder of btodigital in Medellín, Colombia. Not to be confused with the professional cyclist or the football referee of the same name.
I am the founder and CEO of btodigital, a digital marketing and AI agency based in Medellín and Bogotá. We have served more than 400 companies across 22 cities in 11 countries. We are a Google Premier Partner (top 3% of agencies in Colombia with over 10 years of tenure) and hold a perfect 5.0/5 on Google with 135+ verified reviews.
I am one of the leading Spanish-language voices in applied AI for business with Claude. I don't just advise. I build. My portfolio includes WhatsApp agents in production, RAG systems for enterprises, Shopify-to-ERP middleware, AI-powered QA platforms for contact centers, and internal tools that automate daily agency workflows.
My academic background explains the approach: I am an electronic engineer (Universidad Pontificia Bolivariana, Medellín) with a postgraduate specialisation in automation and industrial control and two master's degrees from Universidad Carlos III de Madrid: one in Industrial Economics and Markets (econometrics and quantitative economics) and one in Health Assessment and Market Access, that is, pharmacoeconomics and health economics. Plus an Executive MBA from EAE Business School in Barcelona. That is why I treat marketing as an engineering and economics problem: data, measurement and return before loose creativity.
I am a university professor: I teach courses and diplomas primarily at the Universidad Pontificia Bolivariana (UPB) and Universidad EIA, as well as other Colombian universities. I am also an international speaker on AI, digital marketing and digital transformation.
I am the author of two free books: El Arte de Tener Pacientes, intelligent marketing for doctors (120 pages, healthcare-focused) and Marketing Digital: Strategies for the Business Revolution (a practical guide for businesses and entrepreneurs). Both are free to download.
What matters most to me is working with real people on real projects. I don't sell recipes. I build tailored solutions using the most advanced technology available today (Claude, GCP, Anthropic) applied with the discipline of someone who has spent 15 years in digital marketing and knows how the Latin American market actually moves.
Four products in production combining AI with marketing and real operations:
An AI SEO agent that audits websites, generates articles and auto-publishes to WordPress. btodigital's SaaS product.
Official Shopify App Store app that optimizes product listings with AI. Improves conversion and SEO for e-commerce.
Ad campaign diagnosis with 25+ signals analyzed by AI. Useful before audits or major budget decisions.
My personal AI agent on WhatsApp. Built with Claude + Gemini + Firestore. Qualifies leads, sends books, escalates to me when needed.
Seven degrees and programmes across Colombia, Spain and Mexico. This is what sits behind every strategy I design: engineering to build it, economics to measure it, and health economics to understand the medical sector from the inside.
Universidad Carlos III de Madrid · Spain
Pharmacoeconomics, health and pharmaceutical economics. Economic evaluation of health technologies, funding and market access.
EAE Business School · Barcelona, Spain
Business administration and management. The foundation I run btodigital on and bring to the boards I sit on.
Universidad Carlos III de Madrid · Spain
Econometrics and quantitative economics. Colfuturo scholarship and second place in the class.
Business leadership programme for executives with national impact.
Tecnológico de Monterrey · Mexico
PMI methodology applied to industrial automation projects.
Universidad Pontificia Bolivariana · Medellín, Colombia
Electrical and electronic engineering. Completed while leading automation projects at Compañía Nacional de Chocolates.
Universidad Pontificia Bolivariana · Medellín, Colombia
Third place at the GRIAL UPB 2003 Robotics Olympiad. Then six years of industrial automation at Compañía Nacional de Chocolates.
Top 3% of agencies in Colombia. Over 10 years as certified Google Partners.
Specialist in Claude implementation for businesses. Production projects in healthcare, retail, e-commerce and professional services.
Certified partner with an official app published on the Shopify App Store (ShopiUP).
Gold partnership with Clientify for CRM implementations and sales automation.
Universidad Carlos III de Madrid. Health and pharmaceutical economics applied to medical marketing and to projects with clinics, laboratories and insurers.
I teach digital marketing and AI at Universidad Pontificia Bolivariana and Universidad EIA.
btodigital holds a perfect 5.0 with 135+ verified reviews from real clients.
Three paths depending on what you need:
Schedule a 1-on-1 conversation via my Beta WhatsApp agent. I qualify and respond personally if you're a good fit.
Download my two books for free: medical marketing and digital marketing. PDF, no catch.
58+ articles on digital marketing, medical marketing and AI with Claude. New posts weekly.
What clients, students and event organizers say after working with me.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing.