Consultant in AI with Claude, digital marketing and medical marketing.
Founder of btodigital. University professor. Author.
I am a consultant in artificial intelligence with Claude (Anthropic), digital marketing and medical marketing. For over 15 years I have been helping businesses and healthcare professionals in Colombia, Mexico, Central America, the Andean region, the United States and other Latin American markets grow with strategy, data and technology.
I am the founder and CEO of btodigital, a digital marketing and AI agency based in Medellín and Bogotá. We have served more than 400 companies across 22 cities in 11 countries. We are a Google Premier Partner (top 3% of agencies in Colombia with over 10 years of tenure) and hold a perfect 5.0/5 on Google with 135+ verified reviews.
I am one of the leading Spanish-language voices in applied AI for business with Claude. I don't just advise — I build. My portfolio includes WhatsApp agents in production, RAG systems for enterprises, Shopify-to-ERP middleware, AI-powered QA platforms for contact centers, and internal tools that automate daily agency workflows.
I am a university professor: I teach courses and diplomas primarily at the Universidad Pontificia Bolivariana (UPB) and Universidad EIA, as well as other Colombian universities. I am also an international speaker on AI, digital marketing and digital transformation.
I am the author of two free books: El Arte de Tener Pacientes — intelligent marketing for doctors (120 pages, healthcare-focused) and Marketing Digital — Strategies for the Business Revolution (a practical guide for businesses and entrepreneurs). Both are free to download.
What matters most to me is working with real people on real projects. I don't sell recipes. I build tailored solutions using the most advanced technology available today — Claude, GCP, Anthropic — applied with the discipline of someone who has spent 15 years in digital marketing and knows how the Latin American market actually moves.
Four products in production combining AI with marketing and real operations:
An AI SEO agent that audits websites, generates articles and auto-publishes to WordPress. btodigital's SaaS product.
Official Shopify App Store app that optimizes product listings with AI. Improves conversion and SEO for e-commerce.
Ad campaign diagnosis with 25+ signals analyzed by AI. Useful before audits or major budget decisions.
My personal AI agent on WhatsApp. Built with Claude + Gemini + Firestore. Qualifies leads, sends books, escalates to me when needed.
Top 3% of agencies in Colombia. Over 10 years as certified Google Partners.
Specialist in Claude implementation for businesses. Production projects in healthcare, retail, e-commerce and professional services.
Certified partner with an official app published on the Shopify App Store (ShopiUP).
Gold partnership with Clientify for CRM implementations and sales automation.
I teach digital marketing and AI at Universidad Pontificia Bolivariana and Universidad EIA.
btodigital holds a perfect 5.0 with 135+ verified reviews from real clients.
What clients, students and event organizers say after working with me. Verified Google profile, no filters.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing 🙌🏽
Very didactic and practical. I really liked it.
Excellent talk. Human, dynamic, entertaining and with a lot of learning.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
Three paths depending on what you need:
Schedule a 1-on-1 conversation via my Beta WhatsApp agent. I qualify and respond personally if you're a good fit.
Download my two books for free: medical marketing and digital marketing. PDF, no catch.
58+ articles on digital marketing, medical marketing and AI with Claude. New posts weekly.