Consultant in digital marketing,
medical marketing and
AI with Claude.
15+ years · 500+ businesses across Colombia and Latin America.
SEO, content strategy, paid media and organic growth for businesses across Colombia and Latin America.
View services →Specialized strategies for doctors, clinics and the healthcare sector. Free book available.
View services →I implement agents, automations and Claude AI workflows for real businesses.
View services →200+ talks, 4,500+ attendees. Digital marketing, AI and digital transformation for your event.
View topics →
Free book · Spanish
Proven strategies for doctors and clinics to attract more patients with digital marketing. (Available in Spanish.)
Download free →
Free book · Spanish
Strategies for the business revolution. The definitive Spanish-language guide to digital marketing.
Download free →
AI agents vs chatbots, explained without the hype: what truly sets them apart, concrete examples, and which one your business actually needs.
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WhatsApp coexistence explained plainly: connect AI to the same number you already use in the app, without switching lines or losing chats. What works and what doesn't.
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Why the classic funnel is dying and how conversational AI turns marketing and sales into real-time conversations at scale, without breaking your team.
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How to build a team of digital employees: AI agents that serve, qualify and sell 24/7, plus what to keep human in a hybrid model that actually works.
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What GEO (Generative Engine Optimization) is, how it differs from SEO, and concrete steps to get recommended by ChatGPT, Gemini and Perplexity.
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A strategic guide to conversational AI for business in Latin America: what AI agents are, where they create real value, and how to start without failing.
Read more →Digital marketing, medical marketing or AI implementation with Claude — tell me what you need.
What clients, students and event organizers say after working with me.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing.