Consultant in digital marketing,
medical marketing and
AI with Claude.
15+ years · 500+ businesses across Colombia and Latin America.
SEO, content strategy, paid media and organic growth for businesses across Colombia and Latin America.
View services →Specialized strategies for doctors, clinics and the healthcare sector. Free book available.
View services →I implement agents, automations and Claude AI workflows for real businesses.
View services →200+ talks, 4,500+ attendees. Digital marketing, AI and digital transformation for your event.
View topics →
Free book · Spanish
Proven strategies for doctors and clinics to attract more patients with digital marketing. (Available in Spanish.)
Download free →
Free book · Spanish
Strategies for the business revolution. The definitive Spanish-language guide to digital marketing.
Download free →
Original measurement of 126 real leads: paid Meta ads brought 37 at $2,679 each, ChatGPT brought 12 at zero media cost. Method, numbers and honest limits.
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The line gets repeated at every conference and is almost always misread. What I have actually seen inside Latin American companies, and what to do.
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A health economics method for pricing your consultation: minimum viable price, real schedule capacity and the signs you are charging too little.
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AI agents vs chatbots, explained without the hype: what truly sets them apart, concrete examples, and which one your business actually needs.
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WhatsApp coexistence explained plainly: connect AI to the number you already use, without switching lines or losing chats.
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Why the classic funnel is dying and how conversational AI turns marketing and sales into real-time conversations at scale, without breaking your team.
Read more →Digital marketing, medical marketing or AI implementation with Claude. Tell me what you need.
What clients, students and event organizers say after working with me.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing.