Blog topic

Medical marketing

How the doctors and clinics that grow actually attract patients. Written from health economics, not generic advertising: pricing, reputation, acquisition and what really fills a schedule.

20 articles

Digital Marketing for Doctors in Colombia 2026

Digital Marketing for Doctors in Colombia 2026

How doctors and medical specialists in Colombia attract more patients online: Google Ads, Google Business Profile, WhatsApp, and reputation management.

Mystery Shopper in Your Medical Office

Mystery Shopper in Your Medical Office

Discover how mystery shopping in your medical office improves patient experience and builds loyalty. Key strategies and expert advice from Carlos Betancur Gálvez for your practice.

ConectaMed Method for Doctors in Colombia

ConectaMed Method for Doctors in Colombia

Discover how the ConectaMed method drives independent doctors in Colombia. Complete guide for your practice's digital success. Learn more!

Medical Marketing for Psychiatrists in Colombia 2026

Medical Marketing for Psychiatrists in Colombia 2026

Boost your psychiatric practice in Colombia with digital medical marketing strategies for 2026. Attract private patients. Discover the ConectaMed Method!

How to Get Appointments for a Medical Office

How to Get Appointments for a Medical Office

Discover how to get appointments for a medical office in Colombia with proven digital strategies. Attract more patients and optimize your schedule. Start today!

How much does a private specialist appointment cost in Colombia? 2026 prices

How much does a private specialist appointment cost in Colombia? 2026 prices

We measured 771 specialists in Bogotá and Medellín: the median private first visit costs COP $250,000, about USD $78. Table by specialty and open methodology.

AI Chatbot for Medical Offices

AI Chatbot for Medical Offices

Discover how an AI Chatbot for medical offices optimizes appointments, reduces errors, and improves patient experience.

Healthcare Crisis in Colombia and Own Patients

Healthcare Crisis in Colombia and Own Patients

In this article we explain to specialist doctors what they can do to survive the healthcare crisis in Colombia.

Digital Marketing for Doctors on Google

Digital Marketing for Doctors on Google

Digital Marketing for Doctors has high returns and it works. Learn how I've been successfully doing it on Google for the last 10 years.

Elmejordoc.com: The Revolution in Medical Marketing

Elmejordoc.com: The Revolution in Medical Marketing

Discover elmejordoc.com, our digital platform created at BTODigital with which we provide results-driven medical marketing.

10 Marketing Strategies for Doctors: Attract More Patients

10 Marketing Strategies for Doctors: Attract More Patients

Discover 10 digital marketing strategies for doctors who want to attract more patients. Practical guide by Carlos Betancur Gálvez for clinics and medical offices.

Attract Patients to Your Practice Using Google

Attract Patients to Your Practice Using Google

Learn how to attract patients to your practice with this content about medical marketing. Enter now and apply it to achieve results.

Google Ads for Doctors: Increase Your Online Visibility

Google Ads for Doctors: Increase Your Online Visibility

In this article we explain the essentials of Google Ads for doctors and the considerations you must have to achieve results.

Medical Marketing: Strategies to Attract Patients

Medical Marketing: Strategies to Attract Patients

Learn here some strategies to attract patients with medical marketing and apply them in your office to achieve results.

Digital Marketing to Attract Private Patients

Digital Marketing to Attract Private Patients

Discover how specialist doctors in Colombia are using digital marketing to successfully attract private patients.

Social Media Content for Medical Marketing

Social Media Content for Medical Marketing

How can you use social media to attract patients and grow your medical practice? Here we explain Medical Marketing to you.

10 Tips for Doctors to Maximize Social Media

10 Tips for Doctors to Maximize Social Media

Specialist Doctor? Boost Your Practice. Discover social media strategies to attract patients and gain visibility. Enhance your practice!

How to Improve Your Medical Practice's Online Reputation

How to Improve Your Medical Practice's Online Reputation

As a specialist doctor, your reputation is everything. In an increasingly digital world, your medical practice's online reputation is just as important as your offline reputation.

Digital Marketing Strategy for Medical Practices

Digital Marketing Strategy for Medical Practices

If you are a specialist doctor, I want to tell you how important it is to have an effective digital marketing strategy to promote your medical practice.

What Is Medical Digital Marketing and How to Apply It

What Is Medical Digital Marketing and How to Apply It

Learn what medical digital marketing is and how to apply it if you are a medical specialist. Discover the main concepts here.