How the doctors and clinics that grow actually attract patients. Written from health economics, not generic advertising: pricing, reputation, acquisition and what really fills a schedule.
17 articles
A health economics method for pricing your consultation: minimum viable price, real schedule capacity and the signs you are charging too little.
What actually fills a medical calendar in Colombia: Google Ads by subspecialty, the free Google profile, WhatsApp response time, and the legal limits of healthcare advertising.
How to run a mystery patient programme without overspending, exactly what to evaluate, and why the problem is almost always the phone.
The four phases, what happens in each, how long they take, and when I tell a specialist it is not the right time yet.
Why patient acquisition works differently in psychiatry, what content builds trust without breaching confidentiality, and what advertising law allows in mental health.
Which channel fills the calendar fastest, how long each takes, why response time decides more than ad spend, and what to measure when booking happens on WhatsApp.
Discover how an AI Chatbot for medical offices optimizes appointments, reduces errors, and improves patient experience.
In this article we explain to specialist doctors what they can do to survive the healthcare crisis in Colombia.
Digital Marketing for Doctors has high returns and it works. Learn how I've been successfully doing it on Google for the last 10 years.
Discover elmejordoc.com, our digital platform created at btodigital with which we provide results-driven medical marketing.
10 digital marketing strategies for doctors who want more patients. Practical guide for clinics and medical offices in Colombia.
Learn how to attract patients to your practice with this content about medical marketing. Enter now and apply it to achieve results.
How to set up Google Ads for a medical practice in Colombia: by subspecialty and city, what Google does not allow in healthcare, what the law says, how much to start with and what to measure.
Discover how specialist doctors in Colombia are using digital marketing to successfully attract private patients.
How can you use social media to attract patients and grow your medical practice? Here we explain Medical Marketing to you.
Which content works for a specialist, the legal and ethical limits almost nobody mentions, and why followers are not the metric.
Where a doctor's reputation is built today, how to get reviews without breaking the rules, what to do about bad ones, and what you must NOT say in public.