The report that builds itself: how btodigital's Cerebro IA stopped copy-pasting numbers
37 clients, one click per report and an AI that only writes about numbers code already computed. Architecture, rules and what we learned.
How to Choose a Marketing Consultant in Colombia
What to look for when hiring a digital marketing consultant in Colombia: experience, red flags, key questions, agency vs consultant.
Digital Audit for Your Business in Colombia
How to run a complete digital audit of your business in Colombia: diagnosis, strategy and an action plan you can actually execute.
How to know which content works (and what to do with the rest)
Which metrics reveal whether a piece of content works, how to decide between updating, merging or deleting, and why deleting pages sometimes raises traffic.
CRO: raising conversion without buying more traffic
Conversion optimisation applied to Colombian sites: where people drop off, which changes actually move the number, and why most A/B tests conclude nothing.
Digital Marketing Dashboards for SMEs in Colombia
How to build digital marketing dashboards for SMEs in Colombia: what to measure, how to read it and how to decide with data.
Google Analytics 4: what to configure and what is noise
GA4 explained by what changed from Universal Analytics: events, conversions, the reports people actually use, and the setup mistakes that ruin your data.
A/B Testing Examples in Marketing
In our article, discover examples of A/B testing in marketing to improve your SEO. Optimize your campaigns with these useful tips.
How to measure campaigns without fooling yourself
Which metrics genuinely matter, which are vanity, how to use UTMs without breaking attribution, and why platforms will never agree with each other.
What does a digital marketing consultant do? What I actually do
A digital marketing consultant diagnoses, prioritises and measures. After 20 years and 500+ companies, here is what the job really is, what it is not, and when it is not worth hiring one.